Branding and Profit Creation

What is Not Having a Profitable (Online) Brand ?

If you are a small business owner, solo-service professional or NPO, at some point, you will experience a lack of profitability and direction in your business. Trust me, you are NOT alone! In most cases, this can be attributed to a lack of a clearly defined brand or profitable services that represent your brand. You have to know, your brand, or lack thereof, DOES affect your bottom line.

Does this sound like you?

1. You know that you offer valuable services, but no one else seems to know or understand what you do.

2. You struggle to create brand messages and marketing campaigns that attract your ideal, high-paying clients.

3. You are stuck at an income plateau and have yet to achieve your first six-figure year/ payday.

I have been where you are! I had a business that was barely profitable, yet I was spending lots of time and money trying to find that “magic marketing formula”. It wasn’t until I took the time to assess what profitable services I could offer to attract more of my ideal clients that I was able to create a profitable brand to support my brand vision. Now I’m showing you, the passion-driven service professional, how you can do the same and get more visibility, attract more high-end clients and achieve consistent profits in your business!

I can lead the way so you can experience:

1. Establish brand credibility leading to more, higher-paying clients.

2. An increase in brand awareness both online and offline.

3. Create more profitable services for your brand.

4. A profitable (online) brand for your service business.

5. Communicate more persuasively with your target audience.

6. Create marketing collateral that speaks directly to your ideal client.

7. Develop a powerful marketing strategy that you can begin to implement immediately.

8. Charge what you’re worth and get it!

What defines a Profitable Brand?

A PROFITABLE BRAND is one that easily attracts your ideal client and a consistent income to your business because you have built a powerful brand platform that establishes you as the authority, delivers on your brand promise and consistently communicates value.

1. A clear brand vision that conveys your USP (Unique Selling Proposition)

2. Ideal clients who are looking for your unique services.

3. Authentic, compelling brand messages that get you heard above all of the “noise”.

4. A signature story that makes an emotional connection with your target audience.

5. A specialty that establishes you as the authority in your niche.

6. A signature offer that focuses on the benefits you provide and the results your clients will achieve by working with you.

7. A viable business that can be easily monetized.

8. Marketing strategies and campaigns that lead to more profits.